Since its launch, the brand was named by Time Magazine’s best inventions of 2017. new frontier of beauty marketing 5 Lessons Marketers Can Learn from Rihanna’s Fenty Beauty Attached is my course project. Combining reviews and testimonies for industry professionals, models, and every day fans – its unique Instagram strategy drew in 1.4m followers within just four days. How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ Voici 5 leçons marketing à tirer de l'échec de Fenty Fashion. This strategy creates an excellent market for the cosmetic line because it caters for a large section of women. Launched in September 2017 in 1,600 Sephora stores across 15 countries, Rihanna's Fenty Beauty generated a reported $72 million in sales in its first full month. Fenty Beauty | Strategy, Design & Deliver of Fenty Beauty UK Fenty Beauty

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